Project Overview
As the Graphic Designer & Marketing Specialist for Bodies For Rent, I led the creation of the theatre company’s entire brand identity, ensuring cohesive visual storytelling across posters, print materials, social content, and digital communications.
This project shows how I developed a scalable design system adaptable to seven visually and thematically distinct productions, while maintaining brand consistency and emotional impact.
The Challenge
• Define a unified brand identity for an international and experimental theatre company
• Balance cohesion with creative freedom for each unique production
• Design and execute marketing campaigns across Instagram, posters, flyers, and digital ads
• Reflect complex and sensitive themes (cultural diversity, identity, language, mental health) visually
• Support audience engagement and increase ticket sales
Brand Identity System
As part of the brand development, I created a modular system with the following components:
> Logo: used in variations for print, digital, and social profiles.
> Typography: a signature bold serif paired with a neutral sans-serif for balance.
> Colour Palette: monochrome, golds, vibrant & pastels, tailored to each play.
> Composition: centered visuals with layered textures, adaptable to poster & mobile.
> Tone of Voice: surreal, poetic, bold, to match the tone of BFR’s creative direction.
This brand system formed the visual foundation used consistently across multiple communication channels, from Instagram reels to theatre programs.
Featured Productions – Visual Storytelling
For each show, I adapted the core brand language to reflect the individual play’s tone and theme, without breaking visual consistency.
Nocturnal Fantasy
Rich mystical photography in black and magenta contrasting tones, blurred lines between memory and dream.
- Challenge: Visualise magic without literal cues
- Outcome: SOLD OUT 3 nights at Drayton Arms Theatre
- Challenge: Visualise magic without literal cues
- Outcome: SOLD OUT 3 nights at Drayton Arms Theatre
There’s a Dead Body in My Living Room
Dark comedy with fragmented collage and tabloid-inspired typography.
- Challenge: Balance humour, murder mystery and mental health
- Outcome: High engagement on teaser posts, theatre play was shown five times in two different venues
- Challenge: Balance humour, murder mystery and mental health
- Outcome: High engagement on teaser posts, theatre play was shown five times in two different venues
A Man and a Washing Machine
Mechanical textures, black-and-white forms, metaphorical visual language.
- Challenge: Abstract themes of immigration and labour
- Outcome: Strong emotional resonance with audiences
- Challenge: Abstract themes of immigration and labour
- Outcome: Strong emotional resonance with audiences
Bubbling
Soft pastel gradients, dreamy overlays, handwritten accents.
- Challenge: Translate mental restrain and adaptability in a contemporary world affected by Covid
- Outcome: Instagram quotes shared widely
- Challenge: Translate mental restrain and adaptability in a contemporary world affected by Covid
- Outcome: Instagram quotes shared widely
Languageist
Cut-up text and glitched visuals for meta-theatrical exploration of language.
- Challenge: Representing linguistic breakdown
- Outcome: Audience praised “type as meaning” design
- Challenge: Representing linguistic breakdown
- Outcome: Audience praised “type as meaning” design
