Kapwa is a UX/UI design solution that helps users efficiently plan meals, reduce food waste, and save on groceries while exploring multicultural dishes. Designed for young professionals, students, and families, Kapwa makes meal planning effortless and cost-effective
Role: UX/UI Designer, Visual Identity & Marketing Assets
Tools: Figma, Illustrator, Photoshop
Timeline: 6 weeks
Platform: Mobile (iOS/Android)
Role: UX/UI Designer, Visual Identity & Marketing Assets
Tools: Figma, Illustrator, Photoshop
Timeline: 6 weeks
Platform: Mobile (iOS/Android)
> Problem statement
In today's fast-paced world, many individuals struggle with food waste and budget-friendly meal planning while also trying to explore diverse and multicultural cuisines. The rising cost of living and limited time for cooking have made it increasingly difficult for people—especially busy professionals, students, and families—to maintain efficient, cost-effective, and sustainable eating habits.
> Solution
Kapwa was created to address these challenges by offering a smarter, more intuitive way to plan meals and minimise food waste. Designed for individuals who want to eat well without breaking the bank, Kapwa caters to busy professionals, who need quick and efficient meal solutions, students living on a budget, and families looking to maximise their groceries while preparing nutritious meals for their loved ones. The app provides users with cost-effective meal planning options, quick and efficient batch-cooking recipes, and a unique "Build It Up" feature, which generates recipes based on the ingredients already available in the user’s kitchen.
By integrating smart recommendations, sustainability-focused features, and a rich variety of multicultural recipes, Kapwa not only promotes cost-effective and time-efficient cooking but also celebrates the joy of food as a cultural experience. With a user-friendly design and a focus on inclusivity, Kapwa empowers individuals to cook confidently, explore global flavours, and reduce unnecessary food waste—bringing convenience, sustainability and cultural discovery into the modern kitchen.
> Impact
In today's fast-paced world, many individuals struggle with food waste and budget-friendly meal planning while also trying to explore diverse and multicultural cuisines. The rising cost of living and limited time for cooking have made it increasingly difficult for people—especially busy professionals, students, and families—to maintain efficient, cost-effective, and sustainable eating habits.
> Solution
Kapwa was created to address these challenges by offering a smarter, more intuitive way to plan meals and minimise food waste. Designed for individuals who want to eat well without breaking the bank, Kapwa caters to busy professionals, who need quick and efficient meal solutions, students living on a budget, and families looking to maximise their groceries while preparing nutritious meals for their loved ones. The app provides users with cost-effective meal planning options, quick and efficient batch-cooking recipes, and a unique "Build It Up" feature, which generates recipes based on the ingredients already available in the user’s kitchen.
By integrating smart recommendations, sustainability-focused features, and a rich variety of multicultural recipes, Kapwa not only promotes cost-effective and time-efficient cooking but also celebrates the joy of food as a cultural experience. With a user-friendly design and a focus on inclusivity, Kapwa empowers individuals to cook confidently, explore global flavours, and reduce unnecessary food waste—bringing convenience, sustainability and cultural discovery into the modern kitchen.
> Impact
Simplified meal planning for busy, budget-conscious users
Promoted cultural appreciation through food
Encouraged more sustainable cooking habits
Created a warm, inclusive product experience
User Quote: “This app helped me cook with what I already had at home and saved me money!”
Promoted cultural appreciation through food
Encouraged more sustainable cooking habits
Created a warm, inclusive product experience
User Quote: “This app helped me cook with what I already had at home and saved me money!”
> Branding and Identity
Kapwa’s branding focuses on warmth, inclusivity, and practicality.
Logo: A spoon-inspired “K” logo represents nourishment and simplicity.
Colour palette: Contrasting tones + vibrant accents evoke freshness and global flavours.
Typography: to enhance friendliness and legibility.
Voice: The name “Kapwa” (a Filipino word meaning shared identity/ togetherness) reflects the app’s communal and inclusive approach to food.
Kapwa’s branding focuses on warmth, inclusivity, and practicality.
Logo: A spoon-inspired “K” logo represents nourishment and simplicity.
Colour palette: Contrasting tones + vibrant accents evoke freshness and global flavours.
Typography: to enhance friendliness and legibility.
Voice: The name “Kapwa” (a Filipino word meaning shared identity/ togetherness) reflects the app’s communal and inclusive approach to food.
Iconography
Features: Build It Up
Show Me Cards
Media
